I.R.A.D. is our PHILOSOPHY OF SERVICE:

Innovation, Renovation, Amplification and Delivery
Like Fire, Water, Air and Earth, these words describe our Philosophy and inform our products.
The Aim of this philosophy is to aid our peers, the practicing occultists, as we all improve our working contact with that Spirit of Evolution that, dynamically and by degrees, unveils the changeless Essence of Occult Law:

I.R.A.D. Products will involve one or more of the following elements of improved dynamis:
--Innovations through technology, logic and creativity --
--Renovation of forgotten techniques when their Season returns --
--Amplification of classic teachings through newly available means --
--Delivery of these Traditions of Information Hermetically by all means as they become available --

Recognized and actively pursued by Merchants of Atlantis, I.R.A.D. is a living ideal or principle that periodically manifests
as part of of the essential unveiling of Occult Truths.

Noteworthy past Examples of I.R.A.D. include:

• Mid 1960's: The application of PANTONE(tm) color-matching technology to Golden Dawn color-scale descriptions.
  
• Mid 1970's+: The Development of Astro-Software focussed on mechanical production of charts to allow increased volume of interpretations
  
• Mid 1700s: The Masonic replacement of tyler's laborious (but secure) chore of "chalking the lodge" with easier, more portable "Master's Carpets," a lost Innovation of modern masonic decline that is now returning as a Renovation for modern-day occultists in the form of our ready-made & portable Magick Carpets and Circles.
  

OUR PHILOSOPHY IS ESSENTIAL AND TIMELESS -- MAKING OUR PRODUCTS AND SERVICES TIMELY AND RELEVANT!

This is the way of the Merchants of Atlantis -- Write Us to tell us what you need to move YOU into an empowered future
of Divine Quality Manifested!